Do Soccer And Sexism Go Hand In Hand?

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The World Cup 2018 is here and people are gathering up their soccer jerseys in support of their country whether they’re a soccer junkie or not. If you haven’t kept up with the World Cup, you may have missed Cristiano Ronaldo’s “knuckleball” or missed the underlying issues with women’s image in sports. Sports issues are common to using women as advertisement in media. Not only in sports, but we see it in many areas of consumerism. The same objectification is still seen in the World Cup. Getty Images was subject to criticism when they tweeted a photo gallery of “Hottest Fans at the World Cup,” which featured pictures of young women. Many voiced their complaints of the inappropriate messages of this post by Getty Images and soon after they deleted the post.

Another incident revolving around the World Cup was when Brazilian news reporter, Julia Guimareas, was reporting on the games in Russia when she was forced to dodge a kiss by a male passerby. Female soccer fans are susceptible to this behavior due to the stigma of women in sports and their struggle to be taken seriously in the industry.

Despite the objectification of women in or around sports, times are slowly evolving. More women like BBC journalist Vicki Sparks, who became the first woman to commentate live on a World Cup match in the U.K., continue changing the narrative that women are only objects. Progress has been made, but not enough to fully destroy the objectification of women in sports.


By Angela Murillo, Junior, Lane Tech

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